What is Design into Business?
The Six Cities Design into Business programme is an ongoing,
initiative aimed at making Scotland more competitive in the global
marketplace through design and it’s integration into Scottish business
and strategy.
The first nation-wide initiative of its kind,
Design into Business was developed in response to the 2005 Cox Review
in which Sir George Cox identified the need for greater integration of
creative thinking into UK business strategy, The DTI Economics Paper
No. 5 and in response to regional issues raised in the UK Design
Council Fact finder Research.
The aims of Design into Business are three-fold:-
•
Encouraging Scottish companies to utilise design as a strategic
business tool to enhance business performance, productivity and
international competitiveness
• Working with Scottish designers to enhance business skills, promote design at home and abroad
• Create an environment for lasting collaboration between Scottish designers and industry.
The
inaugural 2007 festival programme focussed on instigating an
environment for lasting collaboration between the design and industry
sectors beyond the duration of the festival through a programme of
advocacy including business master-classes, industry partnerships, case
studies, professional skills workshops for designers, networking
events, training for the participants of the Scottish Show 2007 and
culminated in the national Business Insights: Profiting by Design
Conference.
Following the conclusion of the 2007 programme,
planning and development is currently underway for the next programme.
To be updated on Six Cities Design into Business news and events,
please sign up for Six Cities Design Festival updates and indicate
Design into Business as your area of interest at the end of the form.
